THERE'S MORE 
TO WHAT YOU 
WEAR.

Every UNDRTN piece opens to a digital space you control. Make it personal, playful, useful or completely unexpected - and change it whenever you want.

SHOP THE COLLECTION HOW IT WORKS

HOW IT WORKS

THE CODE STAYS. THE SUBTEXT CHANGES.

Every UNDRTN piece connects to a digital space you control. Change what people discover whenever you want.

01

CLAIM YOUR SPACE

After purchasing, activate the private UNDRTN Studio connected to your piece.

02

PUT SOMETHING BEHIND IT

Add a message, image, link, playlist - or something completely unexpected.

03

WEAR IT. CHANGE IT.

The code stays the same. What people discover can change whenever you want.

ANYONE CAN SCAN IT. NO APP REQUIRED. YOU CONTROL WHAT APPEARS.

The First Collection

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The Curious Hoodie (Heather Grey)

The Curious Hoodie (Heather Grey)

$55.00

The Curious Tee (Coal)

The Curious Tee (Coal)

$35.00

The Curious Tote

The Curious Tote

$21.00

The Curious Tee (Bone)

The Curious Tee (Bone)

$35.00
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There's Always More To The Story.

A message today. A playlist tonight. A question when the moment feels right. What appears next is up to you.

UNDRTN IS FOR PEOPLE WHO CAN’T BE SUMMED UP ON THE FRONT OF A SHIRT.